Preliminary Program

TECHNOLOGY TRANSFER:HOW DO WE KNOW WHAT WORKS?

A WORKING CONFERENCE ON MEASUREMENT AND EVALUATION

April 28 - May 2, 1996

Radisson Hotel Santa Fe
750 North St. Francis Drive
Santa Fe, New Mexico 87501
Tel: 1-505-982-5591
Fax: 1-505-988-2821

Technology Transfer Society
23 N. Main Street, Suite C
Franklin, IN 46131
Tel: (317)738-3908 Fax: (317)738-3980
Email: t2s@iquest.net
http://157.185.5.3/defaulttts.html

Engineering Foundation
345 East 47th Street
New York, NY 10017
Tel: (212)705-7836 Fax: (212)705-7441
Email: engfnd@aol.com

Co-Chairs

Sally A. Rood
National Technology Transfer Center
Tel: 1-703- 518-8800 x.224 Fax: 1-703- 518-8986
E-mail: rood@nttc.edu

Louis G. Tornatzky, PhD
Southern Technology Council
Tel: 1-919-941-5145 Fax: 1-919-941-5594
E-mail: ltorn@southern.org

Frank Penaranda
U.S. Department of Commerce
Tel: 1-202-501-2388 Fax: 1-202-219-8667
E-mail: fpenaranda@banyan.doc.gov

F. Timothy Janis, PhD
ARAC
Tel: 1-317-738-3908 Fax: 1-317-738-3980
E-mail: t2s@iquest.net

James F. McGovern, PhD, PE
University of Georgia
Tel: 1-706-542-6283 Fax: 1-706-542-6189
E-mail: mcgovern@uga.cc.uga.edu



Sunday, April 28, 1996

4:00 pm - 7:00 pm         Registration and Check-in

6:00 pm - 7:00 pm         Social Hour (hosted bar) 

7:00 pm - 8:30 pm         Dinner
                          Welcome    
                          Sylvester R. Houston, President    
                          Technology Transfer Society 

                          Herman Bieber    
                          Engineering Founation

8:30 pm - 9:30 pm         Social Hour/Networking (Cash bar) 

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Monday, April 29, 1996

7:30 am - 8:30 am         Breakfast Buffet

8:30 am - 10:00 am        CONFERENCE INTRODUCTION
                          Moderator: Sally A. Rood, Associate Director    
                          National Technology
                          Transfer Center - Washington Operations     

                          Through the Underbrush: The Intersection of Politics and Methodology    
                          Louis G. Tornatzky, Director    
                          Southern Technology Council     

                          PLENARY DISCUSSION - Introduce conference themes, reach consensus 
                          on conference goals, establish baseline definitions     
                          Discussion Leader: Michael Odza, Publisher    
                          Technology Access     

10:00 am - 10:30 am       Coffee Break 

10:30 am - 12:30 pm       PLENARY PANEL - MEET YOUR PARTNERS AND YOUR 
                          ENEMIES: MEASUREMENT AND EVALUATION IN DIFFERENT CONTEXTS
                          AND SETTINGS     
                          Moderator: F. Timothy Janis, Executive Director, ARAC     

                          University Technology Transfer and Licensing  - Teri F. Willey, 
                          Associate Director, Purdue Research Foundation   

                          Assessing Federal Laboratory Technology Transfer Effects  
                          Frank Penaranda    
                          Office of Technology Competitiveness    
                          U.S. Department of Commerce 

                          Industry Approaches to R&D Management and Measurement 
                          Albert H. Rubenstein    
                          Industrial Engineering Department
                          Northwestern University     

                          Evaluating the Technology Brokering Function    
                          Gary Sera, Director    
                          Mid-Continent Technology Transfer Center     

                          Comments from the floor (other stakeholders, sectors)

12:30 pm - 2:00 pm        Lunch 

                          LUNCH SPEAKER      
                          Economic Impact of Technology Licensing: Measuring
                          Induced Investment    
                          Lori D. Pressman, Assistant Director   
                          Technology Licensing Office    
                          Massachusetts Institute of Technology

                          CHARGE TO DISCUSSION GROUPS!     
                          James F. McGovern, University of Georgia 

2:00 pm - 5:00 pm         CONCURRENT DISCUSSION GROUPS

                          Topic 1 - University Technology Management     
                          Topic 2 - Federal Sector     
                          Topic 3 - Industry Measurement Efforts     
                          Topic 4 - Intermediaries, Technical Assistance, Econ. Dev. 

5:00 pm - 6:00   pm       Social Hour (Cash Bar)

6:00 pm - 7:30 pm         Dinner 

                          DINNER SPEAKER     
                          Milestones in Technology Program Evaluation    
                          Barry Bozeman, Director    
                          School of Public Policy    
                          Georgia Tech 

7:30 pm - 9:00 pm         RAPPORTEURS' REPORTS  and feedback from the floor
                          Moderator: F. Timothy Janis 

9:00 pm - 10:00 pm        Social Hour (cash bar)/Networking 

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Tuesday, April 30, 1996

7:30 am - 8:30 am         Breakfast Buffet

8:30 am - 10:00 am        MEASURING STATE PROGRAMS AND LABORATORY AND 
                          UNIVERSITY PARTNERING     
                          Moderator: Frank Penaranda

                          State Government Technology Program Evaluation Efforts   
                          Julia Melkers    
                          Public Administration School    
                          Georgia State University 

                          Measuring ROI for a Public Venture Fund, or "ROPI"     
                          Richard A. Bendis, President    
                          Kansas Technology Enterprise Corporation 

                          Manufacturing Extension Center Measurement Activity     
                          Lawrence T. McGeehan, President    
                          Ben Franklin Technology Center of Western Pennsylvania     

                          Measuring University/Industry Cooperative Research Centers and 
                          Engineering Research Centers
                          Dennis O. Gray    
                          North Carolina State University 

10:00 am - 10:30 am       Coffee Break 

10:30 am - 12:30 pm       CHARGE TO DISCUSSION GROUPS!     
                          James F. McGovern, University of Georgia     

                          THREE CONCURRENT DISCUSSION GROUPS (same topic)     
                          Topic - Organizational Incentives and Disincentives for 
                          Measurement and Evaluation 

12:30 pm - 2:00 pm        Lunch 

2:00 pm - 3:00 pm         RAPPORTEURS' REPORTS and feedback from the floor     
                          Moderator: F. Timothy Janis 

3:00 pm
                          Afternoon free, or ad hoc sessions       

                          Dinner on your own

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Wednesday, May 1, 1996

7:30 am - 8:30 am         Breakfast Buffet

8:30 am - 10:00 am        APPROACHES TO MEASUREMENT AND DESIGN     
                          Moderator: Louis Tornatzky 

                          Performance Evaluation and Experimental Design
                          Robert Boruch
                          University of Pennsylvania

                          Benchmarking Manufacturing Processes and Outcomes     
                          Marie Jones, Program Manager of Training and Tools    
                          Performance Benchmarking Service    
                          Industrial Technology Institute     

                          Measuring a Federal Technology Development Program
                          Robert F. Dundervill, Director, Washington Operations    
                          National Technology Transfer Center     

                          Measuring National Laboratory Technology Transfer     
                          Roger A. Lewis (invited)    
                          Technology Partnerships Office    
                          U.S. Department of Energy

10:00 am - 10:30 am       Coffee Break 

10:30 am - 12:30 pm       CONCURRENT SESSIONS  (include
                          brief presentations, group discussion)

                          Benchmarking     
                          Louis Tornatzky     

                          Cost-Benefit Analyses     
                          Jan L. Youtie    
                          Economic Development Institute    
                          Georgia Tech     

                          Measuring the Commercial Impact of Inventions     
                          Marilyn A. Brown, Deputy Director - Energy Program    
                          Oak Ridge National Laboratory 

12:30 pm - 2:00 pm        Lunch - Networking 

2:00 pm - 3:30 pm         CONCURRENT DISCUSSION GROUPS     
                          Topic - Use of Data for Program Management and Improvement

                          Topic - Outcomes vs. Process/Practice

                          Others topics - To be determined 

3:30 pm - 5:30 pm         AD HOC SESSIONS , Social Hour (hosted bar) and 
                          POSTER/TABLE SESSION 

6:30 pm                   Dinner and Show - at Santa Fe Music Hall     
                          (beverages are not included)

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Thursday, May 2, 1996

7:30 am - 8:30 am         Breakfast Buffet

8:30 am - 10:00 am        RAPPORTEURS' REPORTS and feedback from the floor     
                          Moderator: F. Timothy Janis     

                          WRAP UP "RAP" SESSION - All Rapporteurs     
                          Facilitator: Michael Odza 

10:00 am - 10:15 am       Coffee Break 

10:15 am - 12:30 am       FUTURE DIRECTIONS/REQUIREMENTS
                          Susan Cozzens, Director, Policy Support Office    
                          National Science Foundation     

                          Irwin Feller, Professor of Economics  
                          Pennsylvania State University     

                          Moderator/Discussant: Louis Tornatzky 

12:30 pm - 2:00 pm        Lunch    

                          LUNCH SPEAKER     
                          Painting a Vision of the Future    
                          To be announced  

2:00 pm                   Adjournment

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