Preliminary Program

THE COMMERCIALIZATION OF MEMS '96

... sensors, actuators, machines ...

6-11 October 1996

Keauhou Beach Hotel
78-6740 Alii Drive
Kona, Hawaii 96740
Phone: 1-808-322-3441 - Fax: 1-808-322-6586

Co-Chairs
Dr. William Carr
NJIT
Microelectronics Center

Dr. Steve Walsh
NJIT/SEMI
School of Industrial Management

Dr. Job Elders
Director
Twente Microproducts

Founding Chair
Dr. Robert Warrington
Louisiana Technological University
Institute of Micromanufacturing

Co-Sponsors
SEMI, NJIT, University of Twente

Engineering Foundation
345 East E. 47th Street, New York, N.Y. 10017
Tel. 1-212-705-8145 Fax. 1-212-705-7441
E-mail: engfnd@aol.com
World Wide Web: http://www.engfnd.org/engfnd/

Sunday, October 6, 1996

3:00 p.m.- 6:00 p.m. REGISTRATION (Lobby of Keauhou Beach Hotel)

6:30 p.m.- 9:30 p.m. LUAU / (Music) Kuakini Gardens

Monday, October 7, 1996

7:00 a.m. - 8:30 a.m. Breakfast Buffet

8:30 a.m.- 12:30 p.m. SESSION I - COMMERCIALIZATION STRATEGIES FOR ADVANCED TECHNOLOGIES
Session Chairs:
Dr. Steven Walsh, SEMI/NJIT
Dr. W. Carr NJIT

8:30 a.m. - 9:00 a.m. Welcome and Introductions
Speakers
Dr. Robert Warrington (Louisiana Tech)
Dr. William Carr (NJIT)
Frank Schmidt, Engineering Foundation

9:00 a.m. - 9:30 a.m. View from the Summit
Opening Speaker
R. Muller, University of California

9:30 a.m. - 10:00 a.m. Deriving Competitive Advantage Through MEMS Technologies
Speaker
Dr. S. Walsh, SEMI/NJIT

10:00 a.m. - 10:30 a.m. Infrastructure, Why Corporations Use or Don't Use MEMS Technologies
Speaker
K. Markus, MCNC

10:30 a.m. - 10:45 a.m. Coffee Break

10:45 a.m. - 11:15 a.m. Entrepreneurship in an Emergent Technology
Speaker
Dr. B. Kirchhoff, Director of Entrepreneurship

11:15 a.m. - 11:45 a.m. Kulite - An Entrepreneurial Success Story Based on an Emergent Technology
Speaker
T. Kurtz, Kulite

11:45 a.m. - 12:15 noon Motorola Markets and Emergent Technology
Speaker
D. Walters, Motorola

12:15 noon - 12:30 p.m. Open Discussion

12:30 p.m. - 13:30 p.m. Lunch

13:30 p.m. - 17:00 p.m. Group Discussions / Free Time

17:00 p.m. - 18:00 p.m. Cash Bar

18:00 p.m. - 19:15 p.m. Dinner

19:15 p.m. - 23:00 p.m. SESSION II: TECHNOLOGY PUSH VERSUS MARKET PULL
Session Chair:
R. Grace, Roger Grace Associates

19:15 p.m. - 20:15 p.m. Expert View of the MEMS Marketplace
Speakers
R. Grace, Roger Grace Associates
G. Tschulena, GT
Y. Yanazzi, Yanazzi International

20:15 p.m. - 21:15 p.m. Commercialization of MEMS Technologies from the Automotive Industry
Speakers
J. Giacino, Ford
S. Paasche, Daimler-Benz
M. Mollendorf, Bosch

21:15 p.m. - 21:30 p.m. Coffee Break

21:30 p.m. - 22:00 p.m. Life is Easier With Market Pull But Sometimes It takes a Technological Push
Speaker
R. Mehalso, IFM/Microtech Assoc.

22:00 p.m. - 23:00 p.m. Social Hour

Tuesday, October 8, 1996

7:00 a.m. - 8:30 a.m. Breakfast Buffet

8:30 a.m.- 12:30 p.m. SESSION III - DIFFERING MEMS COMMERCIALIZATION TECHNOLOGY STRATEGIES
Session Chairs:
Dr. Job Elders, Twente MicroProducts
Dr. Dong Cho, Seoul National University

8:30 a.m. - 9:00 a.m. Commercialization Strategies
Opening Speaker
Dr. Tsuneo Ishimaru, NipponDenso

9:00 a.m. - 10:00 a.m. Asian Commercialization Strategies
(5 minute presentations followed by audience participation)

Japan
Panel
TBA, Cannon
Koichi Irisa, Aishin Cosmos Research Co. Ltd.
Dr. Tsuneo Ishimaru, NipponDenso

Korea
Panel
Dr. S. Shin, Korea Electronic Technology Institute
Dr. Woo

Taiwan
Panel
S. Xi

10:00 a.m. - 10:30 a.m. Coffee Break

10:30 a.m. - 11:30 a.m. American Commercialization Strategies
(5 minute presentations followed by audience participation)

Dr. B. Sulouff, Analog Devices
Dr. D. Edmans, Interscience
Dr. M. Albin, P.E. Applied Biosystems
Dr. P. MacWhorter, Sandia National Lab

11:30 a.m. - 12:30 European Commercialization Strategies
Opening Speaker
Dr. J. Elders, Twente MicroProducts

Panel
Dr.Christopher Hierold, Siemens
Dr. Dr. Tolfree, DRAL
TBA, Phillips
TBA, CSEM
TBA, ETH
Dr. P. Bley, Kernforschingszentrum

12:30 - 13:00 p.m. Comparison of Commercialization Typologies

Panel
Dr. J. Elders, Twente MicroProducts
Dr. D. Tolfree, DRAL
Dr. S. Walsh, SEMI/NJIT
K. Markus, MCNC
R. Grace, Roger Grace Associates
Dr. W. Yun, BEI Electronics

13:00 p.m. - 14:00 p.m. Lunch

13:30 p.m. - 17:00 p.m. Group Discussions / Free Time

17:00 p.m. - 18:00 p.m. Cash Bar

18:00 p.m. - 19:15 p.m. Dinner

19:30 p.m. - 23:00 p.m. SESSION IV: PACKAGING, STANDARDS AND INTEGRATION (POSITION STATEMENTS AND INTERACTIONS)
Session Chairs:
Dr. Noel MacDonald, Cornell University
Dr. William Carr, NJIT

19:30 p.m. - 20:15 p.m. Packaging and Testing Bottlenecks to Commercialization
Speakers
P. Skeath, Integrated Tech for Medicine
R. Saenger, Tech-Sensors and Physics
P. Cook, VSI
Dr. Jones, VSI
D. Monk, Motorola

20:15 p.m. - 21:00 p.m. Standards - Bottlenecks to Commercialization
Speakers
Dr. J. Bryzek, Intelligent MicroSensor Technology
Dr. J. Elders, Twente MicroProducts
Dr. Omeda, National Research Lab

21:00 p.m. - 21:15 p.m. Coffee Break

21:15 p.m. - 22:00 p.m. Integration - How Much, How Soon, How Appropriate?
Speakers
Dr. N. MacDonald, Cornell University
Dr. Freidrich, IFM
Dr. Weschung, Microtech
Dr. W. Carr, NJIT

22:00 p.m. - 23:00 p.m. Social Hour / Cash Bar

Wednesday, October 9, 1996

7:00 a.m.- 8:30 a.m. Breakfast

8:30 a.m. - 10:30 a.m. SESSION V: TECHNOLOGY TRANSFER ISSUES AND COMMERCIALIZATION
Session Chairs:
Joe Mallon, MSI
Dr. George Hazelrigg, NSF
Dr. Bruce Kirchhoff, Director of Entrepreneurship

8:30 a.m. - 9:00 a.m. Technology Transfer
Opening Speaker
TBA

9:00 a.m. - 9:30 a.m. IC Sensors - Commercialization to Purchase
Speakers
H. Jerman, IC Sensors
S. Terry, IC Sensors

9:30 a.m. - 10:30 a.m. Appropriate Valuations of Technologies and Technology Enterprises
Speaker
Bob Harris, HarrisRoja

10:30 a.m. - 12:30 noon SESSION VI: WHY COMPANIES CHOOSE TO USE, OR NOT USE, MEMS TECHNOLOGIES
Session Chairs:
J. Mallon, MSI
Dr. S. Walsh, SEMI/NJIT

10:30 a.m. - 11:30 a.m. Why Companies Choose to Use, or Not Use, MEMS Technologies
Speakers
L. Fan, IBM
J. Walker, AT&T
D. Verlee, Abbott Laboratories
J. Knutti, Silicon Microstructures
K. Peterson, Cepheid

11:30 a.m. - 13:00 p.m. Competing on Degree of Integration

11:30 a.m. - 12:00 noon Monolithic Structures
Speaker
Dr. R. Payne, Analog Devices

12:00 noon - 12:30 p.m. Hybrid Structures
Speaker
R. Roop, Motorola

12:30 p.m. - 13:00 p.m. FlipChip/Multimodule
Speaker
K. Kaiser

13:00 p.m. - 14:00 p.m. Lunch

14:00 p.m. - 17:00 p.m. Group Discussions / Free Time

17:00 p.m. - 18:00 p.m. Social Hour

18:00 p.m. - 19:15 p.m. Dinner

19:30 p.m. - 22:00 p.m. SESSION VII: COMMERCIALIZATION PROBLEMS IN AN EMERGENT TECHNOLOGICAL BASE
Session Chair:
K. Markus, MCNC

19:30 p.m. - 20:15 p.m. Technological Difficulties in Commercializing and Emergent Technology
Speaker
Dr. M. Mignardi, Texas Instruments

20:15 p.m. - 23:00 p.m. Breakout panels
(Summaries to be developed for Session VIII)

Integration
R. Payne, Analog Devices
K. Peterson, Cepheid
J. Knutti, Silicon Microstructures
Dr. H. Blum, Jenoptik GmbH
E. Sickafus, Ford

Packaging
Dr. J. Bryzek, Intelligent MicroSensors
Dr. G. Dahlbacka, Lawrence Berkeley Laboratory

Standards
Dr. Omeda

Infrastructure - Process
F. Maseeh, Intellisence Corporation
K. Markus, MCNC

Strategic Alternatives
Dr. S. Walsh, SEMI/NJIT
M. Jamiolkowski, Microcosm Technologies Inc.

Funding
R. Harris, HarrisRoja
P. Skeath, Integrated Tech for Medicine

22:00 p.m. - 23:00 p.m. Social Hour / Cash Bar

Thursday, October 10, 1996

7:00 a.m.- 8:30 a.m. Breakfast

8:30 a.m.- 11:00 p.m. SESSION VIII: PANEL REPORTS / CONCLUDING REMARKS
Session Chairs:
Dr. R.O. Warrington, Louisiana Tech
Dr. R. Mehalso, Microtech Associates

8:30 a.m. - 10:15 a.m. Report of Panel Leaders

10:15 a.m. - 10:30 a.m. Coffee Break

10:30 a.m. - 11:00 a.m. Concluding Comments on the Commercialization of Microsystems "96
Speaker
Dr. B. Kirchhoff, Director of Entrepreneurship

11:30 a.m. - Lunch and adjournment